Program Considerations and Conclusions

channel-incentive-program-considerationsSuccessful channel incentive programs require direct experience in designing and operating multi-dimensional programs, connecting manufacturers and distributors or distributors and end-users. The relationships and sensibilities are too tricky to learn on the job. It stands to reason, therefore, that an incentive program provider with experience serving manufacturers and distributors can add more value quickly to your channel strategy.

Channel incentive programs require an easy-to-deploy and easy-to-use platform that can support creative thinking, dynamic changes, data collection and on-going analysis to insure sales and program objectives are met and measured.

Points-based channel incentive programs create a branded currency that insures competitive differentiation and simultaneously builds brand loyalty and advocacy. The name of most programs becomes a powerful brand asset and an effective selling argument in the marketplace. Because points trigger different psychological responses than other motivational tools, they are extremely useful for directing a range of behaviors over time and for gathering many discrete or distinct marketing initiatives under a single umbrella program.

Points-Based Incentive Programs can be measured, tweaked, recast and redeployed quickly. They are an agile tool that can address a wide range of challenges or objectives for companies operating in highly competitive markets. Deploy a points-based incentive program to motivate and energize your channel partners.



01. Understanding Channel management Managing a winning channel incentive program is challenging and requires patience. Find out what the building blocks of a successful program are.
02. Do Channel Incentive Programs Pay Off? Learn how channel programs can help you make the most out of your partnerships and yield lucrative ROIs
03. Channel Incentive Program Objectives and Applications Learn how your program goals and objectives will define your program design and guide you along the way.
04. Channel Incentive Program Application Examples These case studies showcase how companies are successfully using channel incentive programs.
05. The Psychology of Incentives and Motivation Get to know your audience and how do you go about designing a program that speaks to participants’ values?
06. Cash vs. Non-Cash Incentives Cash always seems like an attractive reward. But does it carry the same long-lasting trophy value?
07. Points-Based Incentive Programs Why choose a points-based program? It allows for a flexible structure, and, most importantly, it is measurable.
08. Point Program Participant Segments / Personas After enrolling in a program, participants assume different personas. Explore the various persona types.
09. Incentive Program Study and Benchmarks Compare your initiative program with industry benchmarks.
10. Incentive Program Performance Indicators A look at channel incentive program KPIs and redemption rates.
11. Channel Incentive Program Best Practices A list of best practices that will aid you in launching and maintaining a successful program.
12. Program Considerations and Conclusions Before embarking on a program take these final considerations into account.